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The colourful name "Bay of Plenty" was coined by British voyager James Cook during his 1769–70 exploration of New Zealand, who noted the abundant resources in the area at several Māori villages. This was in stark contrast to the earlier observations he had made in Poverty Bay. The Māori name for the bay is Te Moana-a-Toi ("the sea of Toi"), a reference to the ancestral explorer Toi-te-huatahi. The Bay of Plenty is on the northern coast of New Zealand's North Island. It stretches from the Coromandel Peninsula in the west to Cape Runaway in the east, a wide stretch of some 259km of open coastline. The Bay of Plenty Region is centreed on this body of water, which incorporates several large islands. The Bay of Plenty lies east of the Kaimai-Mamaku ranges and south of the Coromandel Peninsula, making it the fifth-most populous region in New Zealand.
One of New Zealand’s most popular holiday destinations, with picturesque harbours, long white surf beaches, plus an easy-going lifestyle, this is a great area to visit and spend some time. With a beautiful natural harbour, Tauranga is a thriving commercial centre with a cosmopolitan lifestyle that has many wonderful cafes and restaurants for visitors and locals with an enthusiasm for good food and wine. Two large marinas in Tauranga hold over a thousand yachts and launches, and there are numerous charter boat operators. Thousands of visitors come each year to the Bay of Plenty, attracted by its beautiful beaches and deep sea fishing. This region is blessed with a mild climate year round so horticulture flourishes and the region’s proximity to the sea makes seafood a local specialty.