Population
The region's population was estimated in June 2009 to be 153,400. Of these, 57,200 lived in Napier City. The main urban areas are Napier and Hastings. Smaller communities include Wairoa, Taradale, Havelock North, Tikokino, Waipawa, Waipukurau, and Takapau. The region has a significant Māori population (24% of the total population at the 2006 census). A major local Māori tribe is Ngāti Kahungunu. Hawkes Bay represents 3.7% of the national population. A thriving province, Hawkes Bay is known as a friendly region, with hard-working people who have moved from a predominantly rural economy to a wide range of business enterprises. A high proportion of Hawkes Bay’s land is still designated rural, but most of the population lives in the urban zones around Napier and Hastings. Hawkes Bay's population density is 10.2 persons per square kilometre - significantly lower than the New Zealand average of 14.1 persons per square kilometre. The people of Hawkes Bay enjoy a relaxed pace of life but with all the benefits of their two vibrant cities, such as the café scene, sophisticated shopping, arts, entertainment and sports. The climate means most people take advantage of outdoor pursuits and an active lifestyle.
Land area: 14,111 km2
Main Centres: Napier, Hastings, Waipukurau, Taupo District (part), Rangitikei District (part)
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