Population
Population: 272,300 June 2009 estimate
In the 2006 Census, the Bay of Plenty had an estimated resident population of 257,379, making it the fifth-most populous region in New Zealand. The region also has the third-highest rural population density in New Zealand, despite having only the 11th-largest land area.
The major population centres in the region are Tauranga, Rotorua and Whakatane. The Bay of Plenty is also one of the fastest growing regions in New Zealand: the regional population increased by 7.5% between 2001 to 2006, with significant growth along the coastal and western parts of the region, and is projected to increase to 277,900 by 2011. Significant horticultural, forestry and tourism industries are well established in the region. However, the Bay of Plenty is also the third-most economically deprived region in New Zealand, with the eastern districts being among the least economically developed in the country.
Land area: 12,231 km²
Main Centres: Tauranga, Rotorua, Whakatane. Towns: Te Puke, Taneatua, Edgecumbe, Opotiki, Kawerau, Murupara, Matata, Maketu, Mount Maunganui, Ngongotaha.
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